Affiliate Marketing or influencer marketing Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation. In collaboration, influencers will engage their audience with posts, blogs or videos to bring in more business for your […]

Pre-Internet In 1981 IBM launched the very first personal computer. Prior to this, computers were reserved for large companies and research institutes who could afford them. By 1989, the storage capacity of the personal computer grew to a whopping 100mb. Web 1.0 In 1990, the term “digital marketing” was first used, and the first engine,

Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known for popularizing the definition of marketing mix. Wikipedia Born: 27 May 1931 (age 93 years), Chicago, Illinois, United States Education: Harvard University, Massachusetts Institute of Technology, The University

Historical Context Digital Marketing’s Evolution in India Very few people had ever heard of “digital marketing” before 1996. In 2000, SEO and internet marketing gradually gained popularity in India. India began to see a nationwide internet outpouring by the year 2008.